- 5 Articles
Derek is currently engaged in public relations having spent most of his career as a professional B2B marketer working for a number of international electronics and semiconductor companies. This experience has given him a broad understanding across a number of high-tech business sectors while his engineering background provides deeper technical insight.
- 2 Articles
Senior Vice President, global automotive sales & marketing, with over twenty years of experience in the semiconductor industry, including more than ten years in the automotive business at Philips and NXP. After seven years at the NXP Automotive headquarters in Germany, Drue relocated to Shanghai, China, in April 2011 in order to further strengthen relationships with the Asian customer base and to support the strong growth in Greater China, Korea, and Japan. Drue Freeman holds a Bachelor of Science degree in Electrical Engineering from San Diego State University, as well as an MBA from Pepperdine University in Los Angeles, California.
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My name is Franz Achatz, 51-years-old and originally from Southern Germany. I have been living in the Netherlands for about 20 years. Previously worked in R&D for Warner, specializing in quality check-equipment for the CD and DVD production. In my spare time I have developed things like Ethernet enabled Microcontroller boards (WebCat and WebTiger), the LPCmini and I have joined a design contest back 2006 with an Apple 1 replica computer, the A-ONE, for which I received a “Distinctive Excellence”. For the lawyer out there, yes, I have got the written permission from Steve Wozniak, the designer of the original Apple 1, to use his 253 byte long monitor program for this project. Currently I work for NXP in the department Customer Documentation Services being a member of the Content management team. We create product information and generate product information pages for the NXP website.
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As Business Analyst in the Sales and Marketing group of NXP Semiconductors I am responsible for data/content models, processes, and tooling for product information at NXP Semiconductors. I am originally from the UK, but have been living and working in the Netherlands since 2000.
- 3 Articles
Lars Reger is Vice President Strategy, New Business, and R&D for the Automotive business unit at NXP. Lars is responsible for managing NXP’s portfolio of automotive products, developing new business opportunities and defining NXP’s automotive strategy. In January 2012, he also took over the responsibility of the global R&D activities for NXP’s automotive business. He joined NXP in February 2008. In various functions with Siemens, Infineon, Siemens VDO, Continental and NXP, Lars has gained a deep insight into the microelectronics industry, focusing especially on the automotive sector. He began his career with Siemens Semiconductors in 1997, as Product Engineer. With Infineon he worked amongst others as head of process-/ product engineering departments, project manager for mobile systems chips and Director for IP Management. Before joining NXP, Lars was Director for Business Development and Product Management within the Continental Business Unit ‘Connectivity”. Lars holds a university degree in physics from Rheinische-Friedrich-Wilhelms University of Bonn and an executive MBA from London Business School.
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When I started in the early 90’s as engineer at Royal Philips Electronics to design RF products and systems, I quickly recognized that using the right tools, design methodologies and flows are key elements to make a good product. After 10 years RF design engineering in several groups in Philips Semiconductors, which became NXP in 2006, I started giving consultancy and support on AMS and RF system level design and verification to NXP businesses worldwide. Currently I am steering the AMS system-level design methodology developments within the Central R&D organization of NXP. Especially in the AMS and RF modeling domain, innovations are necessary to deal with the growing complexity of designing and verifying mixed-signal ICs and systems. As chairman of the SystemC AMS working group and board member of the Accellera Systems Initiative standardization body, I contribute to the development of standards which ease the creation of mixed-signal ICs and systems. In this blog, I will give you an “under the hood” view on the advancements in design tools, languages, methods and standards, which form the foundation to create NXP’s mixed-signal products.
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Graduate of the University of California, Berkeley. A long and distinguished career in the area of integrated circuit design, focusing on high-performance and low power mixed signal projects. Working for NXP for two years in San Jose, California in the United States. Main contributions to the microcontroller development in the area of power management. Previous experience in working with cell phones and mobile computing, medical electronic devices, memory management circuits, embedded SRAM’s. Personal interests Work with broken down bicycles, broken down Volkswagens and wacky musical instruments. Love to hike, bike, drink tequila and watch movies about comic book characters.
- 9 Articles
Richard Stockdill is a PR consultant and has been working in the electronics industry for more than 20 years. He began his career as a journalist on electronics trade publications in the UK, before working in corporate communications with a large European semiconductor company.
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Working as a CATV RF Application Engineer for NXP Semiconductiors in Nijmegen, The Netherlands. Previously worked on GaAs MMIC design, PCB design and circuit design and responsible for several NXP product designs: CGY888C, CGY1041, CGY1043, CGY1047, CGY1049, CGY1032, UGY1088