electronica goes on forever in time and space

Posted by Richard Stockdill  /   November 21, 2012  /   Posted in Events, News  /   1 Comments

Ok, I wasn’t actually at last week’s electronics industry extravaganza: the 25th ‘International Trade Fair for Electronic Components, Systems and Applications’, also known as ‘electronica’. And, what is more, I have to say that I missed not being there. But only a little bit…

Normally, after spending the best part of a week in those hallowed halls (and there are plenty of them), by around late Thursday afternoon I start believing it may never end and consider jumping through the rift in the fabric of the space-time continuum, which is usually located somewhere near the toilets in Hall A3.

Putting all this personal melodrama aside for one moment, according to my office colleagues who actually did attend electronica last week, it apparently seemed to be as busy as ever, despite concerns over the state of the industry or the wider macroeconomic landscape. According to the organizer, which put out the official numbers at the end of the show, the event had more than 72,000 visitors from 78 countries coming to see a total of 2669 exhibitors from 49 countries. Even if the numbers were slightly down on previous events, apparently the ‘quality’ of visitor was extremely high (so it looks like they didn’t miss me much…).

NXP’s theme at the exhibition was ‘control, connect, conserve’ which melded nicely with perhaps the show’s overriding hot topic of intelligent and energy-efficient solutions. NXP also held two major press events at the show: one on the launch of a new series of 32-bit microcontrollers based on the ARM® Cortex™-M0+ processor; and one in the automotive area, presenting the industry’s first single-chip multi-tuner car radio IC and a strategic partnership with Audi in the field of automotive innovation.

In addition, the President and CEO of NXP, Rick Clemmer, joined up with three other CEOs (from Freescale, Infineon and STMicroelectronics) for the CEO forum on ‘Semiconductor Solutions for the Smart Grid Challenge’. According to reports, there was much agreement between the respective CEOs, each seeing the area as a significant opportunity for the semiconductor industry.

So, that’s it till next time….two years…I can’t wait…

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Richard Stockdill

About Richard Stockdill

Richard Stockdill is a PR consultant and has been working in the electronics industry for more than 20 years. He began his career as a journalist on electronics trade publications in the UK, before working in corporate communications with a large European semiconductor company.

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  1. Pingback: NXP Blog » Fantastic coverage following Electronica 2012

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