We recently posted a blog highlighting NXP’s successful presence at Electronica 2012, the world’s leading trade fair for components, systems and applications. As well as being a great opportunity to showcase a broad range of innovative technologies, we also met with many of the industry’s leading journalists and influencers.

We made some major announcements at the show, including the revolutionary LPC800 – a game-changing 32-bit microcontroller designed specifically for the 8bit world – and the SAF775x – the automotive industry’s first single-chip multi-tuner car radio IC. We also announced a major partnership with Audi to enable us to deliver further innovations to the automotive market.

Our CEO Rick Clemmer was also a highly visible presence during the event, taking part in a CEO roundtable and giving numerous one-to-one interviews.

Take a look at some of the coverage highlights below:

Reuters: NXP to outpace market on mobile wallet chips-CEO

Reuters: TV: Rick Clemmer from NXP

EETimes: Electronica: Smart grid will save us, say CEOs

EETimes: Revolutionizing simplicity with NXP’s LPC800

Electronics Weekly: Everything will have an IP address, says NXP CEO Rick Clemmer

EDN: MCU targets 32-bit performance, 8-bit simplicity

Automotiveit: Audi, NXP sign strategic partnership

Electronic Products: Low cost simple MCU uses cortex M0+

electronics-eetimes: NXP puts 32bit ARM core in 8pin package for 39¢

Elektroniknet: Smart Grids sind eine Riesen-Chance!

electronics-eetimes: Car industry should benefit from semiconductor economies of scale, NXP suggests