Sylvia Kaiser-Kershaw

September 25, 2019

NFC is Now – Luxury Goods are Poised to Tap the Potential of Smart Tags with iOS 13

Feature-rich Near Field Communication (NFC) tags for hyper-personalized experiences, advanced security tags for enhanced product protection, along with enhanced NFC […]
September 19, 2019

Unlocking the untapped potential of NFC with iOS 13 and NXP tag solutions

A whole new look on a whole new level is what Apple introduces with the release of iOS 13. Announced […]
March 14, 2019

Beauty Products Get a Makeover with Interactive, Secure NFC Tags

In recent years, the makers of beauty and personal-care products have been using Near Field Communication (NFC) to create a […]
September 7, 2018

The Anatomy of Smart Pharma: IoT connected NFC Tags for Patient Engagement & Protection

These are interesting times for pharmaceutical companies. On the one hand, various market analysts, including Deloitte Global Life Sciences, are […]
October 10, 2017

The Future of Fan Apparel: Nike & the NBA Team Up with NFC to Offer Exclusive Experiences

Fans of the National Basketball Association (NBA) are known worldwide for their extreme dedication to the sport and their eagerness […]
July 31, 2017

NFC Everywhere: Crack open the benefits! NFC serves up protection and experiences for wine & spirits

The NFC era in consumer goods has arrived. By making it possible for consumers to connect with brands in a […]
July 11, 2017

Fashion forward: NFC enhances and protects brand experiences

A few months ago, I posted a blog about NFC’s role as a disruptive driver in consumer goods. I described […]
February 28, 2017

NFC delivers intelligence, connectivity, and value in consumer manufactured goods

The number of electronic devices that have their own IP addresses and connect to the internet, in what is commonly […]
October 28, 2016

3 ways to a more robust brand

Today’s brand owners are always looking for ways to increase revenue and strengthen their brands, by better connecting with consumers […]
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