Sylvia Kaiser-Kershaw

October 28, 2016

3 ways to a more robust brand

Today’s brand owners are always looking for ways to increase revenue and strengthen their brands, by better connecting with consumers […]
March 9, 2016

How smart is your product packaging?

If you make consumer products, then you already know the importance of compelling package design. The color of a box, the […]
February 15, 2016

Smart clothing – the next big thing in IoT wearables?

Wearable IoT technology is a hot topic, in part because growth predictions for wearables are so strong. For example, IDTechEx […]
August 11, 2015

How NFC is helping Coca-Cola deliver happiness at the Milan Expo

Together with NXP, psLIVE, Habegger AG, and RapidNFC, Coca-Cola is giving highly interactive, personalized and memorable experiences to up to […]
April 16, 2015

It’s personal: deeper brand relationships with NFC and cloud – Part 2

Good for the consumer, good for the brand When physical products that don’t traditionally have built-in electronics, such as dresses […]
April 9, 2015

It’s personal: deeper brand relationships with NFC and cloud – Part 1

A recent study, conducted by the international research firm Ipsos, polled more than 16,000 people in 20 countries and uncovered […]
December 11, 2014

10 creative uses for Near Field Communication…smartly connecting everything

We’re on the verge of a worldwide NFC explosion. ABI predicts that NFC-enabled handsets available in market will soar fivefold […]
December 1, 2014

The Digitally Enhanced Shopper Journey: NFC and BLE

The retail industry is in the midst of a dramatic shift: in-store foot traffic is down, online research is up […]
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