Ethernet: Ticket to Driverless Car

Ethernet: Ticket to Driverless Car

Audi-Autonomous-TTSAfter much hype and discussion, the age of the connected car is finally upon us. This leap forward in automotive innovation has been made possible by a number of factors coming together at the same time. Advances in components, connectivity, and standardization have brought us to a point where the reality of the connected car rests within touching distance.

But as we contemplate a slightly more distant future that goes even beyond the connected car towards the eventual widespread acceptance of autonomous driving, we must already begin thinking about what technological solutions we will have to deploy in order to make this a global reality. One of those technologies is sure to be the Open Alliance BroadR-Reach® (OABR) Automotive Ethernet standard — which, for a number of reasons, is the key to unlocking the truly smart vehicles of the future.

Why Ethernet?
Applications of the future will depend on high data rates that cannot possibly be supported by today’s CAN, LIN, and FlexRay systems. Parking cameras, HD digital infotainment, ADAS sensors like Radar and eventually the “eyes and ears” for self-driving systems of the future will all be built on a high bandwidth Ethernet backbone.

Read the rest of this article published on EETimes click here

Drue Freeman
Drue Freeman
Senior Vice President, global automotive sales & marketing, with over twenty years of experience in the semiconductor industry, including more than ten years in the automotive business at Philips and NXP. After seven years at the NXP Automotive headquarters in Germany, Drue relocated to Shanghai, China, in April 2011 in order to further strengthen relationships with the Asian customer base and to support the strong growth in Greater China, Korea, and Japan. In 2013, Drue relocated to San Jose, California, to manage the growth happening in the Americas while continuing his global automotive responsibilities. Drue Freeman holds a Bachelor of Science degree in Electrical Engineering from San Diego State University, as well as an MBA from Pepperdine University in Los Angeles, California.

Comments are closed.

Buy now