HANNOVER MESSE 2014: Electric mobility sees ‘surge’ of interest

HANNOVER MESSE 2014: Electric mobility sees ‘surge’ of interest

HANNOVER MESSE 2014: Electric mobility sees ‘surge’ of interest 
This year at the HANNOVER MESSE show electric mobility is taking centre stage. Most of us find that hardly surprising, given Germany’s recent focus on electric vehicles. To date, the German government has spent more than 1.4 billion Euros on research and development project funding for electric mobility.

Germany wants to establish itself as the leader in electric mobility and as part of its targets the government wants to have one million electric cars on Germany’s roads by 2020. The market is already accelerating, electric car use grown by more than 50 percent. In 2013 the ten thousandth electric car was registered. The fact that electric cars are being so readily adopted in Germany is a positive sign that the rest of Europe will soon follow.

‘Current’ electric trends
It is this hot trend that NXP will be tapping into at HANNOVER MESSE 2014. Holland is the partner country at this year’s show so NXP will be in attendance, alongside other innovative Dutch high tech companies, demonstrating our latest electric auto technology under the theme “Global Challenges, Smart Solutions”.

Our award winning solar-powered family car ‘Stella’ will be on display – Stella took home the gold in the Cruiser category of the World Solar Challenge 2013 in Australia. Stella is not only a unique demonstration of the future potential for electric vehicles it also contains examples of NXP’s Car-to-Car (C2C) and Car-to-Infrastructure (C2I) technology.

C2C and C2I communications enable active safety systems that can have a major impact on crash scenarios, helping reduce fatalities and injuries on the roads. In addition to improving safety, C2I communication holds great potential for intelligent transport system (ITS) management and reducing greenhouse gas emissions from vehicles.

To demonstrate these capabilities in the real world, NXP will create a ‘road works demo’ on the test track at HANNOVER MESSE 2014. With this technology the driver of Stella is warned in advance via their dashboard if he is approaching potentially hazardous road works.

It works is via a transmitting application run from an RSU ITS station (developed by TNO; an independent research organization in the Netherlands), typically mounted on one of the road works signs. It transmits the area under construction, including an indication of the geographical location and shape of the area. The ITS station (MK3) in Stella will receive these messages, and will inform the driver in advance of approaching the area.

‘Watts’ next for electric vehicles?
As the automotive industry continues to rapidly evolve and embrace greener, safer and smarter vehicles NXP will continue to be at the forefront of this shift. Our secure interfaces connect vehicles to each other and the outside world, and allow us to enable secure connections for a smarter world, relieving traffic congestion and making driving a more pleasurable and safer experience.

If you’re interested in finding out more please visit us at the Dutch Pavilion. Hall 2, Stand D10 and arrange a conversation.

Martijn van der Linden
Martijn van der Linden
Martijn van der Linden is PR & Communications Manager for EMEA at NXP Semiconductors.

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