How the Chinese auto market is embracing global In-Vehicle Networking expertise

How the Chinese auto market is embracing global In-Vehicle Networking expertise

Amazing things are happening in China right now, with the world’s largest country looking to create sustainable growth that supports its population while improving energy efficiency and protecting the environment. China’s automotive industry is a great illustration of how the country is meeting this challenge. NXP is playing an important role by working with local partners to bring global insight and experience into the Chinese market.

One such initiative is the Automotive In-Vehicle Networking (IVN) Club. Established in 2010, the NXP IVN Club aims to promote the development of automotive networking technology in China by sharing state-of-the-art technology developments and discussing options for joint initiatives in an open dialog with regional opinion leaders.

The third IVN Club meeting recently took place in Chongqing, a mega-city in Southwest China which is part of the densely populated Sichuan province. With almost 29 million people and 16.4% GDP, it is one of the world’s fastest growing cities. It is also a growing automotive hub with a 10-kilometer “Auto Town” integrating automobile production, research and development, trade and tourism functions.

Key topics covered in this year’s agenda included current global automotive market trends, the latest IVN technologies such as CAN Flexible Data-Rate, Partial Networking, Ethernet , FlexRay and how OEMs could further cooperate to apply technology in China.

Twelve leading Chinese-based car manufacturers including – SAIC (Shanghai Automotive Industry Corporation) , FAW Research & Development Center, FAW Car, ChangAn, ChangAn New Energy, BYD, BAIC (Beijing Automotive Industry Corporation), CATARC (China Automotive Technology & Research Center), PATAC (PAN Asia Technical Automotive Center), Geely, Foton and Chery – participated in with international automotive experts to discuss the latest trends in networking system design and diagnostics.

Results of the IVN Club seminar were extremely positive, with the OEMs expressing lots of interest in raising the bar in networking ICs and optimizing their networking solutions. NXP also learned more about Chinese OEMs’ technology challenges, which will help us to optimize regional support and improve customer experience.

Ultimately, the event brought global automotive expertise and Chinese OEMs closer together to establish networking standards in a very strategic growth area for the industry.

Robert Li
Robert Li
Robert Li is Marketing and Business Development Director of Product Line In-Vehicle Networking (IVN), managing global product marketing, commercial marketing and business development function. He has served various roles in business development, product marketing, system engineering in NXP Nijmegen, Shanghai and Freescale Munich since 2003. Specialized in automotive analog mix-signal and embedded system plus power, Robert holds a Master degree of Communications Engineering from Munich University of Technology and Executive Education of Marketing Strategy from Harvard Business School.

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