April 18, 2013

How we’re using DITA at NXP

Recently DITAWriter (AKA Keith Schengili-Roberts) posted a series of interviews (here, here and here) about the uptake of DITA in […]
April 12, 2013

Is crowdsourcing the next big thing in high-tech B2B marketing?

In today’s world, more than ever, companies need to listen to their customers to stay up to date on future […]
April 2, 2013

Reaching for the Russian skies – GLONASS gets serious

Last month, we announced the launch of a new automotive telematics solution to complement our existing ATOP family, the GloTOP […]
March 27, 2013

Integrated Marketing for Integrated Circuits

Marketing tactics in the high tech B2B space Integrated Circuits, or microchips, have been propelling massive technology innovations in the […]
March 27, 2013

Semiconductor challenges for a “Securely Connected Smart World”

Our CTO Hans Rijns recently gave a keynote presentation at ISS Europe 2013 titled “Semiconductor Challenges for a Securely Connected Smart […]
March 20, 2013

Digital radio – coming to a car near you

I noticed earlier this year that NXP had reached a cumulative total of 100 million units shipped of its TEF66xx […]
March 20, 2013

Everybody’s talking about the Connected Car!

The Connected Car is one of the main strategic focus areas in NXP. We’ve been working with the automotive industry […]
March 12, 2013

Building a virtual gyro

In Orientation Representations Part 1 and Part 2, we explore some of the mathematical ways to represent the orientation of […]
February 26, 2013

My kingdom for a horse…

You know, it’s really important to know where your horse is. King Richard III of England didn’t and he ended […]
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