Tech Insights

Fresh insights on artificial intelligence, connectivity, processing, safety & security shaping the IoT and automotive.

March 27, 2013

Integrated Marketing for Integrated Circuits

Marketing tactics in the high tech B2B space Integrated Circuits, or microchips, have been propelling massive technology innovations in the […]
March 27, 2013

Semiconductor challenges for a “Securely Connected Smart World”

Our CTO Hans Rijns recently gave a keynote presentation at ISS Europe 2013 titled “Semiconductor Challenges for a Securely Connected Smart […]
March 12, 2013

Building a virtual gyro

In Orientation Representations Part 1 and Part 2, we explore some of the mathematical ways to represent the orientation of […]
January 23, 2013

Orientation Representations: Part 2

In Orientation Representations: Part 1, we explored the use of rotation matrices and Euler angles. At the end of that […]
January 8, 2013

CES 2013 preview: Smarter and More Secure Living in a Hyper-Connected World

Perhaps the biggest trend in consumer electronics right now is the ability for devices to talk to and share information […]
December 21, 2012

Why interoperability is key for the smart lighting market

NXP has just become the first semiconductor company to join The Connected Lighting Alliance, something which we’re very excited about. […]
December 18, 2012

Transistor not yet ready for pipe and carpet slippers

One of the first books that I read as a budding electronics trade journalist (more years ago than I care […]
December 7, 2012

Why ZigBee Pro is helping to drive the Internet of Things

At our recent Innovation Day event for media in Amsterdam, we showcased some of the key day-to-day applications using Zigbee […]
November 19, 2012

Happy Birthday ZigBee Alliance

In my previous blog I wrote about the Internet-of-Things (IoT) and how it was going to revolutionize lighting in the […]
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