For the third year in a row, NXP’s MIFARE DESFire NFC technology will be in every CES attendee’s hands.
With a single tap of your badge, you can share your contact information, retrieve specific product information, and access promotional content from hundreds of CES exhibitors. Inside the NXP exhibit, NFC technology comes to life through a unique, interactive experience. This year, the #NFCEverywhere passport game returns – if you didn’t play last year, you have another chance to win cash.
Athlete or professional? Pick your NFC-enabled persona
New for CES 2016, NXP is bringing the NFC technology that has made the world smarter, more secure and convenient worldwide and creating an even smarter world inside the NXP exhibit (Central Plaza 25, CP 25). As you enter the NXP booth, you can pick your persona and see how the NFC in your badge, used as your wearable device, is the key to your customized experience.
Since being co-invented by NXP in 2002, NFC technology has made its way into millions of mobile phones and other smart products. Use cases for NFC are bountiful, though some of the most common include mobile payment, loyalty, fare collection, and access. Once you pick your persona in the NXP booth, your customized CES badge grants you access to tap into your surroundings and create a unique, interactive CES experience.
#NFCEverywhere is your chance to win cash prizes
Not only can your badge create an efficient, personal, and fun experience, but you could win a Visa gift card. Each NFC-enabled badge is registered for an NXP-sponsored passport program, called #NFCEverywhere, that lets you earn points for a chance to win. Look for the #NFCEverywhere readers located throughout the exhibit floor. Simply tap your badge to the reader, and collect a point.
Each reader location will give you up to one point a day, and all points collected are valid for that day’s drawing. Collect 5 points, and you’re entered to win one of three $100 Visa gift cards. Collect 10 points, and you’re in the running to win that day’s grand prize, a $600 Visa gift card.
The contest runs from Wednesday, January 6, through Friday, January 8. Daily winners will be notified via email at 8:00 PM PST with instructions on how to pick up their prize.
Where to find #NFCEverywhere locations
The #NFCEverywhere readers are really everywhere for you to easily find (see the full list of locations online at www.nxp.com/cesnfc ). To get ahead in the competition, collect your first point at the NXP showcase at Central Plaza 25 (CP25) next to registration in front of the Las Vegas Convention Center.
Other NXP technology at CES, from connected cars to security to IoT
We’ll be demonstrating a number of other exciting technologies, too, especially in the areas of connected cars, security, and, of course, the Internet of Things. Be sure to take the time to check out a demo or discuss NXP’s technology with our experts.
For more about what we’ll be doing at CES, check out what NXP is showcasing at http://www.nxp.com/ces2016.
We look forward to seeing you at CES!