The cost of self-driving cars will be the biggest barrier to adoption, according to recent research. The benefits of self-driving cars are clear, but convenience and reduced accidents alone aren’t enough to make a business case.
The world economy is driven by business success and the automotive industry is a complex economic system that is averse to steep risk.
Once self-driving cars hit the road, will the investment pay off? Where will the “safety versus cost debate” lead the industry? How will new revenue models such as car sharing impact global carmakers? Is it realistic to expect robotaxis to become cost-competitive with vehicle ownership? What are the benefits for drivers and passengers at every income level?
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