Sethu currently leads the Connected Car & Digital Experience group at EV startup Rivian, and was the founding member of the group. The team is building the in-vehicle experience (infotainment), the cloud ecosystem, the mobile/web applications, cybersecurity solutions and over-the-air software upgrades in-house. Sethu has worked at a combination of consumer electronics and automotive industries, having spent time working on Bosch Infotainment systems, Harris’s public safety systems, Cisco’s networking gear and Microchip’s low-power WiFi chipsets. Sethu developed low-level firmware/software/driver for most of his career, focused on communication and safety critical embedded systems. RF Wireless technology, Embedded Systems, Automotive Electronics, Computer Networking and Cybersecurity are his areas of interest, and follows these industries closely. Sethu has a Bachelor’s degree in Instrumentation & Electronics from RV College of Engineering in Bangalore, with an MS in Computer Engineering from NC State University, Raleigh, NC.