The Consumer Electronics Show (CES, Las Vegas, January 7-10) is considered by many to be the most important technology event in the world, but one of the coolest things you’ll see at this year’s show isn’t on display in a booth — it’s being worn by show attendees.
Every one of the more than 150,000 people who visit CES will be given an access badge that, for the first time, is equipped with an NFC tag that enables tap-to-interact data exchanges. A simple tap of the badge is all that’s needed to exchange business credentials, access promotional content, or retrieve specific product information. It’s paperless, instant, and interactive.
Meet a new exhibitor? Tap your show badge to an NFC-enabled smartphone, and you’ve just given them your contact information. No more fumbling with business cards or having to type in email addresses before you move on to your next meeting.
See a display that catches your eye? Tap your badge to an NFC-enabled screen and instantly view a video that tells you more. No more hunting for someone who can fill you in or waiting to talk to people staffing a busy booth.
Find a product you want to know more about? Tap your badge to an NFC-enabled display or active poster, and the company will send you all the relevant details. No more waiting in line to have your badge run through one of those credit-card readers, and no more lugging heavy bags stuffed with the latest brochures, flyers, and data sheets.
Using NFC badges promises to make CES more efficient, more personal, and more fun. It won’t be the first time the technology is used at an event — NFC badges have already proven themselves to exhibitors as a way to attract visitors and track leads — but it will certainly be one of the most notable. Covering nearly 2 million square feet of exhibit space and hosting an attendee population that rivals a small city, CES will be a highly prominent use of NFC badges.
What’s inside the badge
NXP’s innovative MIFARE DESFire EV1 serves as the official solution behind the CES badges. Based on open global interface standards, MIFARE DESFire EV1 is able to seamlessly communicate with NFC modules incorporated in various interactive media at the show or with NFC-enabled mobile devices like smartphones. Partnering with ITN international, the official registration and lead retrieval provider for CES, and SMARTRAC, the leading developer of RFID and NFC inlays, NXP provided the MIFARE DESFire EV1 chips for deployment at the event, embedded directly into attendee badges.
Previewing the future
Beyond the immediate benefit of using NFC badges to enhance the experience at CES, the show will also give people first-hand exposure to a technology they might have only heard about or don’t yet know. NFC may not, at present, have the same name recognition as its wireless cousin, Bluetooth, but it’s gaining ground. NXP co-invented the technology in 2002, and since then has been involved with dozens of trial installations around the world, bringing contactless benefits to applications ranging from public transport and mobile payments to building access and loyalty programs. Badges, like those that will be used at CES, represent just one small aspect of what NFC promises to do in future.
At NXP, we’re helping to bring the future of NFC closer every day. We’re at the center of the NFC ecosystem, fuelling its development by partnering with almost every major handset manufacturer, mobile OS providers, and applications developers. To date, OEMs have selected our NFC technology for approximately 200 mobile devices. We are also the number-one supplier to the identification market globally, leveraging our leadership in contactless and security technologies to provide complete mobile transaction solutions. That includes NFC controllers, secure elements in all form factors, NFC tags, smartcard and infrastructure ICs.
See NXP at CES (Booth CP9)
So if you’ll be at CES, bring your NFC badge to the NXP booth (Booth CP9), and give it a homecoming of sorts. We’ll be happy to tell you more about the technology inside your badge, or show you our other innovations for consumer electronics, including solutions for home automation, automotive, and more. If you are interested in scheduling a meeting, please email us at firstname.lastname@example.org or visit us at Booth CP9, in the parking lot next to Registration. You also can visit our CES website for more information www.nxp.com/ces2014.