This blog series showcases the creative minds behind some of the most intriguing applications for Near Field Communication (NFC).
Marcin Pilarz, CEO and mastermind behind the idea and foundation of OriginTag
He is responsible for creating, implementing and managing the strategic activities of the company. Marcin has been successfully winning key technology partners for the company and developing innovative solutions and services to regularly enhance the OriginTag offer. Recently OriginTag was highly commended by Juniper Research’s Future Digital Awards 2016 Best Emerging & Disruptive Consumer Technology / Platform category. I sat down with Marcin to get his perspective on the technology and trends impacting his company.
NXP: Tell us a little bit about your business.
Our business is based on the delivery of innovative packages for FMCG (fast moving consumer goods), pharmaceutical, tobacco, wine & spirits, and consumer durables industries. Thanks to the application of semiconductor components from NXP, OriginTag makes products purchased everyday “smart.”
NXP: When did you first consciously get in contact with NFC?
My first contact with NFC is probably the same as most- through proximity payment cards. When I encountered it for the first time, I started to think about how to use this technology in other ways in everyday life. And that’s how the OriginTag story begins.
NXP: How does your application generate value for brand owners?
Our application makes simple, everyday products “smart.” The product can protect itself from counterfeiters, can connect with the customer and forward more information, which then leads to the delivery of more intelligent services based on the ongoing consumer dialogue, and most of all, it allows for the constant connection with the brand owner. It not only provides more information about the product, but also fosters the sharing of opinions about the product on the internet. Put simply, these “smart” products drive sales, brand loyalty, and brand protection- bringing significant value to the brand owner.
We chose NFC technology because of its ever-growing availability. Now more than one billion devices can communicate with our products, and this was the main argument which was essential for choosing this technology. Moreover, it is estimated that in 2020 we’ll be able to connect with four billion people- more than half the world!
NXP: With such a fast growing technology it must be necessary to constantly innovate. Are you working on any next-gen versions of your product?
Currently we offer three products with different NFC solutions. We want to deliver additional solutions with two different technological lines in the immediate future. The first is based on the old solutions- but with more functionality. We will offer three products in this line- the first two in 2016 and the third in 2017. The second solution line uses NFC for more complex processes which are determined by the customer’s needs. We will offer some solutions for this area in the first two quarters of 2016. Moreover, we are working on a software solution which satisfies FMCG needs.
Our vision, similar to the vision of our partner, NXP, is that NFC will be a part of our everyday life. We think it will happen relatively soon. Even today, there are countries such as South Korea or Japan where a big part of everyday life hinges on the smartphone- not because it is fashionable, but because life with smartphones is just easier. Thanks to NFC, we can spend more time in our life on things which are really important.
NXP: Are there any recent real-life examples you can share with us?
Yes! Origintag has been utilized by Phenicoptere Company to introduce their new product GLOV Hydro Demaquillage, which is an innovative product which removes makeup without any special cosmetic measures. The tag was implemented in the packaging, and allowed for easy reading of additional information about Glov. Origintag allows customers to check the authenticity of the product via smartphone, get detailed information about ingredients and other important information, view videos that show how to use the new Glov product, among other things. Moreover, the producer can easily inform customers about new Phenicoptere products by sending push notifications which directly reach the customer.
Another example is Embassy, which is the first brand to successfully introduce cruiser bicycles into the Polish market. The company started working with Origintag mainly to produce personalized bicycles. Every personalized Embassy cruiser is equipped with an anti-metal layer tag (normally NFC tags don’t work on metal). The Origintag application allows customers to easily see possible accessories for the cruiser, check the technical specification, and, perhaps most importantly, assign the purchased bicycle to themselves. This functionality is very useful in case the cruiser is stolen or lost.
NXP: We’d love to get into the mind of an innovator- would you rather live without your phone or computer?
I think I could do without my computer, I like to scribble down notes on paper when I’m thinking, and this can be hard to do on the computer! And honestly, as a person who wants to revolutionize NFC and mobile markets, it’s hard to imagine life without my smartphone .
NXP: How do you see the Internet of Things evolving over the next five years?
The answer is simple: it will be the internet of everything around.