Today’s brand owners are always looking for ways to increase revenue and strengthen their brands, by better connecting with consumers and streamlining their operations. A growing number of brand owners, especially those in the consumer sector, are taking advantage of low-cost RFID-NFC technologies to achieve these goals.
Low-cost RFID-NFC wireless technologies enable products and their packaging to be connected to cloud-based applications that support big data. The information stored in RFID-NFC wireless tags can be accessed via the dedicated readers used by supply-chain professionals, or by the more than two billion NFC-enabled smartphones owned by everyday consumers.
The three RFID-NFC technologies – long-range, vicinity, and proximity – help control the supply chain and protect each product item with digital track, trace, and authentication. RFID-NFC can also help create deeper consumer relationships, by enabling value-added services and experiences before, during, and after a sale. What’s more, by enabling real-time data collection and analytics in the cloud, RFID-NFC supports continuous supply chain improvement and deeper consumer insights, so brand owners can make better decisions about their processes and products.
Here’s a closer look at the three RFID-NFC technologies:
All three of the RFID-NFC technology formats deliver new ways to protect brands, improve logistics, and create deeper consumer relationships. Here are just a few examples of how our customers are putting RFID-NFC to work:
Take the next step
To see more ways NXP can help strengthen your brand and improve operations, check out our informational brochure titled “Make Your Products Smarter and More Secure with RFID-NFC.”
Join the conversation
Are you using RFID-NFC solutions to make your supply chain more efficient and more secure? Have you ever used your smartphone to verify you’re buying a genuine product, or to access services based on real-time needs?