Semiconductors enable societal change

Semiconductors enable societal change

What will society look like in a few years from now? Ideally, we envision vibrant towns and cities which are clean, secure and easy to move around in. The city streets are busy but not clogged with traffic, and they are free of smog, and well-lit.

Electricity plants produce exactly the amount of energy needed. Thanks to smart electricity meters people are fully aware of their energy consumption, which is – by the way – quite low and well-controlled. The electricity produced by people’s solar panels is fed back to the electricity grid, and is well-monitored too. And while travelling, they remotely control the lights and heating equipment back at home; for security, and to minimize energy wastage.

Citizens use public transportation when possible, and their electric vehicles when needed. They exchange information with anyone, at any time, and at any place.

And they use their smartphones – or any other mobile device we don’t know yet today – to open their car doors, pay for a cinema ticket securely, or identify themselves at a hotel reception. They monitor their physical condition real-time; on the way or at home, rather than at the doctor’s office or hospital.

There will be many more ways, beyond our imagination today, to improve daily life. What we do know is that electronics, and in particular smart chips, are the key enablers of these new appliances and features. At NXP semiconductors we develop those smart chips for the better society of tomorrow.

Do you recognize this image? What is your vision or your ideas on our future society and the role semiconductors will play?

René Jansen
René Jansen
At NXP Semiconductors my specialization is communications for Research & Development. In that role I help the R&D management with developing communication strategies and key messaging. I also execute all kinds of communication activities, to all our target audiences: Press, customers, partners, government representatives and many other external parties. But also our own employees form an important target group. Media used are presentations/demos, internet & intranet, social media, newsletters, gatherings and events, brochures, direct mailings, video, surveys etcetera. My technical background as an engineer and technical manager allows me to easily relate to the content, as well as to the engineering world and its people. Expanding my scope from engineering to communications, about ten years ago, allowed me to develop competencies in creativity, in tailored message development, in copy-writing and event management, as well as in high level networking. Working directly for NXP’s Chief Technology Officer and his management team, I operate at the heart of the R&D organization, close to strategy development and decision making. As one of Europe's top chip manufacturers, NXP is an extremely dynamic company. Business challenges can change overnight: never a dull moment!

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