The latest member of NXP’s MIFARE System Integrator Partner Program, PouchNATION, is helping event managers across Southeast Asia discover the many benefits of using NFC – and MIFARE – based cards and wristbands for entry passes and cashless payments.
Using NFC technology and in-house developed software, the Singapore-based company helps event organizers deliver hassle-free experiences to their attendees and build deeper relationships with their audiences.
PouchNATION’s tailored solution begins at the ticket purchase. As Graeme Perkins, Chief Marketing Officer and Co-Founder describes it, “event attendees can buy tickets, load credit, and even have their wristbands delivered to their home or office. The wristband is pre-loaded with ticket access and tokens, so they don’t have to queue. They start having fun right away.”
The MIFARE-powered wristbands and cards deliver important benefits to attendees, event management, and sponsors.
PouchNATION’s ability to enhance event experiences has helped them grow quickly. Within the past year alone, the company has generated over 1 million transaction records, has handled over SGD 10 million worth of transaction value, and collected 30 million data points.
The company’s Brand Activation service helps event sponsors select the right target markets, engage guests, measure the impact of their branding activities, and create lasting relationships with event attendees. In particular, PouchNATION’s offline-to-online customer acquisition tool allows brands to onboard attendees as real customers after the event, for deeper engagement and broader insights. Working with the online retailer Zalora, for example, PouchNATION’s events in the Philippines have let attendees convert their post-event balances into Zalora wallet credits for use on the Zalora platform.
PouchNATION’s Event Solutions
Case Studies in the Philippines
A look at the company’s recent work in the Philippines gives a good overview of how PouchNATION uses NFC, and MIFARE product technology in smart cards and wearables like wristbands, to create secure, hassle-free experiences for event attendees:
Partnering for Expansion
As a system integrator, PouchNATION brings together all the technologies needed to develop compelling, easy-to-use solutions, and plays a vital role in the broader NFC and MIFARE ecosystem. By accepting NXP’s invitation to become a MIFARE System Integrator Partner, PouchNATION joins NXP in making it easier for event managers to find complete solutions, based on the latest technology, that deliver tailored performance with maximum convenience.
With established operations in Indonesia, the Philippines, Singapore, and Vietnam, PouchNATION has ambitious plans for expansion into new markets. The company recently opened an office in Thailand, which is one of the region’s most popular locations for big events.
To help celebrate their recent expansion into Thailand, PouchNATION joined forces with NXP to put on a reception for clients, investors, and members of the press. Held in July 2017 at the prestigious Hive Thonglor, a rooftop garden bar in Bangkok, this special event gave attendees direct experience with wristbands and the live analytics they produce, and showcased the current capabilities of NFC technology and MIFARE solutions to deliver outstanding guest experiences.