A beer, a bar and RFID: A wearable story

A beer, a bar and RFID: A wearable story

My Silicon Valley friends who aren’t in the high-tech industry find my fascination with technology endearing. This was especially true the other day when we went to the newly opened Pour Tap Room, which was bolstered by promising reviews. Nestled in downtown Santa Cruz, the Pour Tap Room uses wearable technology in a very non-traditional environment. I’ve used all kinds of payment technologies in bars and restaurants, but never a wearable to securely access and track purchases of my beer. And so some of my friends decided to humor me and go along to do some research.

As soon as we entered the bar, we provided our drivers’ licenses and credit cards to the staff. In return, the staff gave each of us a wearable – a programmed plastic wristband and a beer glass. I was fairly certain there was no secure element protecting my credit information in the wearable. The staff eased my concerns, confirming that my credit information was not transferred to the wearable. Instead, it was kept on the computer like an open tab.

IMG_3519Wearing the band, I could tap and pour from more than 50 different beers ranging from sour to wheat to IPA. The wearable also measured how much I poured. After we had had our fill of beer, we stood in a long checkout line – a drawback because no one should ever have to wait too long to pay. But the process was quite simple. I just handed my wearable to the staff, they touched it to the reader and then told me what I owed. If I wanted to put the charge on my card that was taken when I arrived, which I did, and I was on my way.

IMG_3522

Companies innovating with technologies like RFID are building completely new consumer experiences. Naturally, if there was a way to work mobile payment using a secure element into the overall experience, the wait in line to pay would not have existed. Until then, I’ll be patient and enjoy the very custom beer drinking experience, which was enhanced using a proven technology in a new use case.

After our experience at Pour, I couldn’t help but be excited about the endless possibilities of RFID technology, which my company and others in the industry develop. RFID continues working its way into our daily life and making convenient, personalized and enhanced experiences.

What’s next? I get a smile about where I need to go to “research” next.

NXP
NXP
At NXP, innovation is always now, but our focus is always the future. Our dedicated team of experts is united by a passion to make everyday life more remarkable through technologies that continually redefine life as we know it.

7 Comments

  1. Avatar Jay says:

    Great story. Can rfid be on the luggage. Chaos at airports at baggage claim where passengers looking for the luggage and at times walking away with wrong suitcase ( as lots of bags look similar) will be eased with rfid tag on the bag and receiver on smartphone or wearable.

  2. Avatar S. Abel says:

    Great story!

  3. Avatar Ginger Perro says:

    It would be great if a spa or pool had bands like these so you don’t have to have a wallet or phone in or around the water.

  4. Avatar Durlea Adrian says:

    It would have to be a strong encryption because I’m pretty sure you don’t want everyone reading your data….

  5. […] Hillary Cain checks out a place where RFID wearables and beer […]

  6. Avatar Pramod says:

    Good read!
    RFID i think is a boon for such purposes. One more application what i can think of is in packaging and parcel industries. Would prove very efficient for logistics purposes.

  7. Avatar Jason Wright says:

    These systems are amazing. I can’t believe my eyes the first time I walked into the bar with this system. These guys are really going to take the idea of self-serve beer to new heights

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