Semiconductor challenges for a “Securely Connected Smart World”

Semiconductor challenges for a “Securely Connected Smart World”

Our CTO Hans Rijns recently gave a keynote presentation at ISS Europe 2013 titled “Semiconductor Challenges for a Securely Connected Smart World”. I thought this was a pretty interesting speech, so wanted to share some of Hans’ thoughts on this blog…

Hans stated that global urbanization drives the innovation in smart mobility and smart energy, ultimately leading to a hyper-connected world. Many of these innovations are being enabled by wireless connectivity. Electronic devices are evolving from standalone to connected to cooperative, and there are even examples emerging of the next stage in this process: autonomous systems.

Take today’s car as an example. We’re moving from the vehicle as a standalone “device”, to cars that combine GPS with a mobile data connection, to cars that electronically cooperate with each other via wireless communication. Some cars are able to park fully automatically or even drive autonomously.

A similar evolution is happening in computer gaming: From standalone gaming devices, via connected consoles and ‘cloud gaming’, we are moving towards web-based games that operate autonomously on the player’s behalf.  

In homes and offices, we also see a trend towards all equipment and systems being connected to each other through the smart grid and internet, as a means of making our environments more connected and energy-efficient.

Altogether, the world is becoming increasingly interdependent, with great advances in access to information, anywhere and anytime. This raises issues with respect to connectivity capacity, speed and robustness, plus safety and security. Another effect of this boost in connectivity is the increase in interdependencies between different disciplines and players across multiple ecosystems, making effective partnering and collaboration a key success factor for all players in the chain.

We believe that connected devices are the prime volume drivers for the next growth phase in the semiconductor industry, and as the need for data security protection and connectivity reliability scales with system intelligence, the robustness of our solutions will determine the speed of market adoption. We’re also convinced that our vision of Smart Connected Systems can only be realized by collaborating with value chain partners in areas such as machine-to-machine semiconductors, infra & data management, and end-user applications.

Check out the full presentation by Hans Rijns, and let us know what you think of NXP’s vision.

René Jansen
René Jansen
At NXP Semiconductors my specialization is communications for Research & Development. In that role I help the R&D management with developing communication strategies and key messaging. I also execute all kinds of communication activities, to all our target audiences: Press, customers, partners, government representatives and many other external parties. But also our own employees form an important target group. Media used are presentations/demos, internet & intranet, social media, newsletters, gatherings and events, brochures, direct mailings, video, surveys etcetera. My technical background as an engineer and technical manager allows me to easily relate to the content, as well as to the engineering world and its people. Expanding my scope from engineering to communications, about ten years ago, allowed me to develop competencies in creativity, in tailored message development, in copy-writing and event management, as well as in high level networking. Working directly for NXP’s Chief Technology Officer and his management team, I operate at the heart of the R&D organization, close to strategy development and decision making. As one of Europe's top chip manufacturers, NXP is an extremely dynamic company. Business challenges can change overnight: never a dull moment!

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